Become a Chic Spectator

Sunglasses have always and will always be the Chic ending to every outfit. The great thing now is that you can pretty much style them however you want. Over the top appliqués seem to be the 2014 trend, but nothing says chic like subtle hints of florals or designs without being over the top.

This blog post is about giving you a little more inspiration to add to your current selection of sunnies as the weather changes and we move full on into the spring season.

Let's start with our Natasha Sunnies. They come in great colors and floral details.

Now what Chic doesn't crave the lux? Here are our favs!!

Luxe Sunnies are a must at least once a year! That's the rule. Include one great pair of Luxe Sunnies and then at least five great fashionable pair. Happy Shopping.

Chicly Yours, 

The AmourChic Team

www.amourchic.com

IG and Twitter @amourchic1

The Real Carrie Bradshaw

Introducing Anna Dello Russo,

I am not sure if I have been hiding under several rocks, hidden under a complete town located in the middle of the midwest, but I have just discovered the fab which is Anna Dello Russo. Ummmm, I am not sure but I think that I have become genuinely obsessed with the Her.

Now, I know in fairyland (richly known as Annaland) there are two apartments one specifically dedicated to the clothes. There is also a fabulous job in which one can be at the helm as the Editor-at-Large and Creative Consultant for Vogue Japan. So what woman wouldn't give everything to bask in that world if only for a day? I know I would, just to breathe the air.

Just like most women, I was memorized by Carrie and the gang for all of those memorable evenings. I sometimes pull out a season of the show just to relive the fashion, the drama and the excitement. The pics that I chose take you on a fashion journey through my fantasy. ( I want to go on record by saying that I love the fact that Ms. Russo doesn't give a Fu&k about the rules of style. She wears what she wants.)
Style with no barriers or boundaries!!!!

HERE WE GO!!!!!!!

Sincerely Love,

www.amourchic.com
Follow me on IG @chicgirllove or @amourchic1

California Inspiration Spring 2014 Part I

Hello Chics, 

Since the three hour time difference has me a little off, I decided to do some window shopping at the 3^rd Street Promenade. Every time I come to LA, I get a boost of inspiration from the culture and the lifestyle here. One of the things that inspires me the most is how people really get up at 5:00am (which is time I left my hotel room to come out) and they run and speed walk on Santa Monica Beach. So if nothing else, I may decide to start a workout regiment when I return to the east coast in a few days.

Now while the moisture has clearly taken my hair down to the ground, I wanted to share some pics that were inspiring for me as I start shopping for #Spring2014 for our website. I want to make mention that I include the Apple store picture just as a reminder of what I hope to grow this brand to become. I mean Apple stores are literally becoming mini-malls that are full of people all day. Some aren’t buying, they just want to bathe in the atmosphere of it all. I ask myself, “How can I get girls to come and hang out at the store all day like that too?

This is the stand alone accessory store for Forever 21. They have turned low moderate (disposable) clothing into a sensation. To sustain a store built on low end accessories is amazing especially in LA.

This was a best shot I could get of this store with that tree in front on it. But it almost looks like a mega brand store like Ralph Lauren or even Juicy Couture who has several multi leveled stores. 

The Guess window on 3rd street Promenade. It was a take on how we rocked denim in the 80's. All the tops we signature black and white, which is a key color combination for the fall. 

 Now Kitson has come a long way. I was in LA visiting when they first opened many years ago and I love how they have become their own brand. They carry very ecletic  and edgy pieces, books and accessories. The kids clothing section is edgy as well. 

So for Spring, I am not sure about how much we will do of the Black and White trend. We will see what the manufacturers are putting out there and go from there. Spring is a lot of personal style. Any trend you want to try, you can. 

Stay Chic, 

Love

Creative Director

www.amourchic.com

love@amourchic.com

Tomboy Meets Holly Go Lightly

Hello Chics!!!!

So what blog in their right mind wouldn't spend an enormous amount of time looking at all of the collections on style.com. We do, and promise you that we still have not seen every collection for Spring 14. One of the stand out collections for us was L.A.M.B. Spring 14 collection. It is a perfect blend of Holly Go Lightly meet The Neighborhood Tomboy. One of the best accessories are the Sunnies.

Each look has a unique piece that stands out. It was like looking at Nicholas Cage in an 80's movie try to get the girl. It just kept getting better and better. If you are a girl from the age 25-30 just getting started in life, getting started in relationships and great friendships, then you will love everything in this collection. AmourChic was created exclusively for that girl/woman.



Enjoy!!

These looks are just a short list of all of the looks from the collection. These pics are property of www.style.com and you can view the entire collection there.

Until next time.....

The AmourChic Team

(Follow us on IG and Twitter @amourchic1) and like our facebook page.



Resort 2014

Hello Chics,

We are constantly looking for inspiration for our website resort section. It has proven to be more of a challenge than in the past, because of the economy and limited selection of affordable resort wear. So, we chose to make this blog post about the absolute fantasy of resort. Our fantasy selection of Resort 2014 comes from one of our favorite designers BCBG Max Azria. Their resort collection made us want to drop everything that we have in the world, run off to Monte Carlo and just boat hop. Like really, no invitation needed, the clothes were my ticket in.

Sooooooo. 
Fall in love with all the chic pieces for BCBG Resort 2014.

Dream ladies, aspire ladies and fantasize about how to incorporate all of these chic pieces in your spring/summer 2014 wardrobe. 

Continue to check our Resort section on our website www.amourchic.com! 

Sincerely, 

The Chic Team

IG and Twitter @amourchic1

Facebook @amourchic

(pics do not belong to www.amourchic.com, they are courtesy of style.com)